The opportunity to pitch your services to a potential client, spell out your business plan to a potential business partner, or promote your business at an event may require that you give a presentation. Whether or not your presentation achieves its desired outcome can be affected by your skills as a speaker, so it’s important to step in front of your audience with your best foot forward. The following points explain how to prepare, deliver, and answer questions about a killer presentation.
Stay focused & on your toes: No one is impressed by a presentation that rambles. Rambling happens when the speaker is both self-indulgent and unorganized. Your purpose and prose must be specifically directed to interests of your listeners or they will mentally shut you down. Even if you hit upon a topic of interest, you will lose them quickly if they can’t follow the logic of your ideas. Outline the structure of your presentation in a way that people can follow easily. Research your audience to make sure the topic is truly of their interest.
Mind your rate of speech: You’ve got a lot of material to cover, so you talk fast to get through all of it. If you need to talk fast, your presentation is too long. Plus, fast talk makes you sound either nervous or like a stereotypical “fast talking'” salesperson. Rather, cut your presentation down. If you’re talking fast because you’re nervous, write “SLOW DOWN!” on each page of your notes.
Don’t tell cock & bull stories: There must be a reason you are presenting to these people. Most likely you want them to take action of some kind. Maybe you want them to get involved in an activity, or to make something happen in their own lives. They are not likely to take action just because you tell them to do so. You need to connect with them emotionally and inspire them to change their behavior. Stories do more for emotional connection than any other speech technique.Audience is very smart. Tell them compelling stories. The more personal and authentic the stories, the better the response.
Making personal excuses: You downgrade the audience’s expectations by offering an excuse in advance for your poor performance. (E.g., “I’m so tired”; “I got in late last night.”) You’re giving yourself an excuse so you won’t feel so bad if you fail. Plus, nobody wants to hear you to crib & cry about your problems to begin with. Regardless of how you’re feeling, show enthusiasm for being there and put your best foot forward.
Reading from slides will bore them to death : Your slides reflect your thinking on a subject, so you read your slides aloud to the audience in order to replicate your thought process. Presumably everyone in your audience can read, so it becomes boring if it is re-read. Rather, use slides as visual signposts for the points you’re making rather than a written version or summary of those points.
Use Media Only to Enhance: PowerPoint, visuals and video are powerful presentation tools when used correctly. But they can be disastrous distractions when misused.
Do not ask for extra time: You feel you don’t have sufficient time to communicate your important information, so you request extra time to communicate it. If there’s less time because you’re late, you’re adding injury to insult. If it’s because your presentation is too long, well, your presentation is too long. Rather, adapt your presentation so as to fit the allotted time. If you’re late, end your presentation when it’s scheduled to end.
Videotape yourself – You can’t know how you come off to people until you see it. Recording yourself is the best way to target the areas where you can improve.